Customer Success is your strongest asset to grow your business

Throughout my career in technology, I’ve focused on helping customers achieve their goals. My experiences span the entire customer journey – from enterprise sales and account management, through implementation, support and customer success. While the COVID-19 pandemic is unlike anything I’ve experienced before, I realized that in my 20+ year career I have experienced three other economically challenging times; the 2008 recession, the dot-com bubble and Y2K. Through these experiences I learned that while times of uncertainty are stressful, they can also be times of great opportunity.

The most successful buying processes focus on helping customers understand how they can achieve value from the solutions they invest in. It’s important for Success teams to proactively provide Sales teams with a frame work for knowledge transfer. Read more to find out why.

Helping your Customer Success teams engage more proactively with customers is a challenge that’s top of mind with many leaders. Of course your team needs to respond to customer queries, but when teams engage proactively from the beginning of the customer’s experience it strengthens your role as a trusted adviser.